Aging Population: By 2030, people aged 65+ will outnumber people younger than 18 for the first time in history.

Spending Power: Baby Boomers control 70% of disposable income in the U.S. and they are more likely to use personal capital to seed their businesses.

Increased Health Span: Baby Boomers are the only age group showing growth in the labor force segment. “Unretirement” is becoming increasingly popular.

Innovative Segment: In a study of over 2,900 entrepreneurs, those aged 50+ are more likely to introduce market novelties than younger founders. This increases in founders with wealth and experience.

Venture Backable: The average age of founders at the top 0.1% of high-growth startups Is 45. A 50-year-old founder is 1.8x more likely to achieve upper tail growth than a 30-year-old founder.

Proven Track Record: More than 30% of the most successful startups are founded by entrepreneurs aged 50+. Studies indicate that a 60-year-old is 3x more likely to launch a successful business than a 30-year-old.

Experience: Of the extensive interviews we conducted with 2nd Bloomers, more than 80% attributed their success in part to the network they’ve developed.

Market Opportunity: The “grey economy” was a $15T market in 2022. This is expected to grow with the aging population.

Our Niche: While most “AgeTech” entrepreneurs are focusing on biotech, longevity, and wellness, there has been almost no focus on empowering 2nd Bloomers to launch successful businesses.

Funding Mismatch: Despite the increased likelihood of success with older founders, most venture funding is directed to founders younger than 40.